Vibe Group: Coaching at scale for Employee Retention and Strategic Advantage
Implementing coaching system to increase engagement, retention, and outperform business objectives
Case Overview
How do you build a consulting brand that top talent chooses, and keeps choosing?
When Vibe Group ventured into a new market and launched an IT-consultancy business, they faced a familiar but critical challenge: competing for scarce, highly skilled talent in a market defined by high turnover, rising salaries, and low loyalty. Competing on pay alone was neither distinctive nor sustainable.
Instead, Vibe made a bold strategic choice. From day one, they embedded democratized continuous individual coaching at the heart of their operating model. Every consultant worked with a professional coach, not as a perk or performance fix, but as a long-term investment in growth, clarity, and contribution. Vibe Group successfully created an environment where employees felt valued, supported, and motivated to grow professionally and reach business outcomes.
This case study explores how coaching was integrated into Vibe’s culture, development systems, and performance practices, and how it translated into stronger engagement, exceptional retention, and measurable business results.
What you will learn
How to become a talent magnet by using democratised coaching to stand out in Belgium’s IT market and scale team in double-digits with 35% higher retention.
How to make coaching a lived culture by embedding it into 1:1 sessions, quarterly planning, client feedback, and everyday work.
How to scale talent growth by using coaching insights to shape careers and L&D, achieving NPS scores of 62+ for three years.
How to turn people investment into results – break even by year 3 and sustain double‑digit margins with stronger client impact.
